Search Engine Marketing (SEM) is a powerful and efficient way to drive traffic to your website. If anyone clicks on your listings in the search engine results, you agree to pay a per-click fee. Working with the top search engines Google, Yahoo and Bing, we will take care of the entire campaign right from the start, eliminating your need to worry about the details. We can also setup the campaign and hand over the reins for you to manage on your own. 

• Initial Consultation We will start by having an initial consultation to discuss your expectations and determine your goals as they relate to site traffic, sales, customer acquisition and ROI. We will determine a realistic budget based on your expectations and other factors such as geographic limitations, product variety and pricing, industry competition and e-commerce capabilities.

• Search Term Selection We will perform an in-depth analysis of your website, your target market, your competitors' websites and your industry in general. The goal is to become experts in your field so that we may apply that expertise to the selection of the most appropriate search terms for your business. We want to know how to get the most out of each term by identifying variations in spelling, abbreviation, acronyms and synonyms.

• Ad Positioning Once we have determined your budget and search terms, we will figure out the best position for your ads. Believe it or not, the top position is usually not the most practical. A difference of just a few cents in a bid or maximum cost-per-click can produce significant variations in positioning and total clicks. Whether your campaign includes 30 or 3,000 search terms, we will consider a variety of factors in order to determine the most strategic position for each and every one.

• Geographic Targeting Many companies have customer bases that are limited to a certain geographic area or areas. We can set up your campaign to serve your ads only on computers located in geographic locations which you specify.

• Match Type Evaluation Both Google AdWords and Yahoo! Search Marketing provide several options for advertisers to increase or decrease the reach and visibility of their selected keywords. Through the use of match types including broad, phrase, exact, advanced and content, in addition to negative and excluded keywords, we can customize your keyword selections

• Creative Testing and Optimization Getting your ads posted with the most relevant keywords in an optimal position at the most effective price is half the battle. The other half is ensuring that web searchers are choosing to click on your ads as opposed to those of your competitors. We will write ads that maximize click-through rates and in turn increase ad placement. We always test multiple ads to ultimately determine which message yields you the most clicks. We also ensure that the most relevant landing pages are selected for each ad, considering what the ad is specifically promoting and which area on your website is the most suitable place to introduce the potential customer to your business.

• Monthly Reporting & Performance Tracking We will provide you with valuable data related to impressions, clicks, click-through rates, average costs-per-click, total costs and positions so that you can assess the success of your campaign based on your goals. And in many cases, we can even set up your campaign with conversion tracking capabilities, allowing you to connect clicks all the way to lead generation or purchase, providing you with more power than ever to see the results of your advertising efforts.