Posts Tagged ‘Social Media’

Monitoring your Social Media Presence

Lindsay Faggiano
Apr 13 |13:03

Many think of social media monitoring as being super technical but it’s really about being a good listener.  You can setup social media monitoring in just a few steps and it only takes 10 -15 minutes a day to monitor.

The first step would be to setup Google Alerts. Google Alerts is a great tool for you to monitor topics that interest you. You can setup Google Alert feeds so you receive all your information. You have the option of email updates; however a more efficient way to collect all your feeds would be through Google Reader. This is a great alternative to receiving feeds in your email. Read More…

 

Social Media Connection

Lindsay Faggiano
Apr 13 |12:24

Social media has had a major impact on advertising. Traditionally, leads would come from television ads and radio spots but what has happen over the years is that social media has become a key contributor to lead generation. Social Media is driving leads through webinars, blogs, tweets and social networking websites. You can even find tweets popping up in search results in the major search engines.

Traditional advertising like television, radio and cold calling are becoming less effective and more expensive whereas, inbound marketing has become more effective and less expensive. For small businesses, this is great. Anyone is able to communicate directly with reporters and bloggers without much time and cost. Read More…